| How to Maximize your Evergreen Content to Fuel Business Sales and Marketing Aug 31st 2012, 01:10  Content marketing is a marketing practice that has been recently embraced by a lot of online marketers, especially people in the SEO industry. Although the principle has existed for decades, continual changes in the online marketing landscape have substantiated the immense weight that Content Marketing can contribute to today's businesses. Given that it allows small to large brands to be more competitive in their respective industries and this channel enables them to empower both sales and marketing efforts.
| | 4 Ways to Optimize Site Structure for a Solid Search Engine Ranking Strategy Aug 22nd 2012, 23:01  There are so many areas of a website that are needed to be optimized when it's aiming to rank better on search engines, seeing that search engines use hundreds of ranking factors to assess a site if it's really worth displaying to searchers. Though a big portion of that usually comes down to how the site is well-structured for ease of use and accessibility for search crawlers. I've always believed that on-site optimization is 80% about relevance, since it's a huge factor that makes a site or its content usable to searchers (if they are finding your content useful or relevant to what they are really looking for). If you'll ask me if that belief has changed over my 2 years practicing SEO, I'd definitely say no.
| | Improving Value and Volume in Link Building Aug 7th 2012, 18:41  Quality vs. Quantity is one of the perennial questions that have been frequently asked in the link building game. Most of us already know that focusing all our efforts on quality will always win, though some of us are still hesitant, puzzled and anxious of some sort. Why? Because, providing value, as a marketing objective has been very difficult to scale, particularly on agency and enterprise level. Given that value/quality can't easily be replicated, won't ever be generic, and most of all – it can't be done in speed.
| | Using Targeted Content Marketing to Improve User Experience Jul 31st 2012, 16:11  UX or user experience has been emerging as a very vital channel for digital and inbound marketing, given the fact how users' behavior and demands toward web-based content are continuously growing over the past years. This constant evolution in web usage is clearly defining the changes in the online marketing space as well, because users have to come expect continually better experiences. This means marketing professionals must now work to delight as well as inform to efficiently get the attention of their target users/audience.
| | Strategic Integration and the Search Engine Optimization Formula that Always Seems to Work Jul 26th 2012, 05:43  A solid strategy is always a brainchild of a strong, persistent and flexible mindset, which can both strictly implement needed actions and agile enough to adapt to sudden changes. Though more often than not, many of us, particularly thinkers, are in search of a single solution or a formula that can withstand different kinds of situations. Is that possible in this industry? The truth is I'm not really that sure, people will really try to tear me apart when I say that a one-size-fits-all strategy does exist. But, there is one formula that I believe has been working for so long, for so many websites, that I think many aren't aware of or maybe know it but wouldn't just bank on that idea.
| | Triangle Offense to Create a Powerful Online Presence Jul 17th 2012, 20:00  First, let's talk about content. The foundation of a successful online marketing campaign is strongly based on its content marketing strategy. Thus, if you want to attract customers, clients and buyers, make sure that you have quality content that they would not only read, but share and spread around as well. Awesome and relevant content also encourages other sites and web bloggers to link to you, which is a good thing, knowing that links to your pages are one of the major traffic drivers over the web.
| | How to Optimize Great Content for Search Engines to easily Crawl, Index and Rank Jul 5th 2012, 22:08  Content optimization is getting trickier these days, as users' behavior toward how they use the web tend to grow over time, plus the fact that a lot of web content providers on different niches are pushing out tons of "great content" in a steadily growing rate. This progression on web usage has allowed search engines to identify more data that they can use to assess webpages that should be ranking well on their search results (based on usability, social, authority and so many other factors).
| | How to Protect Your Site from Negative SEO Jun 28th 2012, 14:30  A few days ago, I just found out that someone's trying to pull one of my top keywords' search rankings by building thousands of spam links to its designated page. Obviously, that douche has plenty of time to waste. Though, unlucky for him, the page is still standing strong on the SERPs up to now (playing around the first 2 spots). Anyway, the culprit used automated link building tools (not sure which one was it) and has mostly blasted spammy blog comments (on irrelevant pages that automatically approve comments) using exact match anchor texts for the keyword that my SEO strategies resources page is ranking for – which is "SEO strategies".
| | How to Develop Conversion-Oriented Link Building Strategies using Google Analytics Jun 19th 2012, 19:31  Analysis is a thought-process that has been widely used in SEO. This aspect of the practice allows many of us to outsmart competitors as well as the ever evolving field itself, including the drastic game-changing events/updates that Google continuously employ to its search algorithm. That's one reason why Google Analytics has been tremendously useful to SEOs (and it's great that the tool is free), as it supplies its users with their site's usage data which can help them improve its performance.
| | SEO is More Than Link Building Jun 13th 2012, 15:29  The number one thing I get asked about regarding SEO, is link building. Everyone wants to know how to get links. While I admit that linking is damn important, I don't consider it a golden ticket. Link building is not and never will be a magic bullet for your SEO problems. Most sites and companies that ask me about link building, have a plethora of other issues they need to work out beforehand.
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