Say you find a profitable campaign...what's the best way to avoid ad fatigue?
Basically, I'm wondering how long image fatigue applies to old images. i.e. is it fine to bring an image back after a week...two weeks...a month? Also, is it a conscious or unconscious effort.
By which I mean, conscious: they already saw that ad, so they don't feel like reading it again(which means it needs to retire) vs unconscious: they already something like that, so their brain doesn't bring attention to it(but changing the background to a different color would change things, and they'd notice the ad again).
Also is ad fatigue applied mostly to the ad image...or the text too? Are the people not clicking because they already read the ad...or because the image isn't catching their attention any more?
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